Post by account_disabled on Dec 23, 2023 11:43:53 GMT 2
No scholar fell from heaven. Never. And that's why you have a lot of work to do before you can pat yourself on the back like a boy (it's hard, but you can do it) and tell yourself that you're really good at something. I would like to share my experience with you. Who knows, maybe you're considering a career in performance advertising and my article will be your little, dwarfish crutch. So let's do it! At the beginning of every big life change is a decision. Mine was quite simple, also thanks to the fact that I had time to go through all the pros and cons in my head. You know it, you restore yourself on Friday and talk about work (as if there wasn't enough of it during the week).
It was then that I B2B Email List discussed the whole issue of performance advertising for the first time and I was immediately impressed by the high level of creativity that this job requires. If you like challenges, creative, responsible work and you are no stranger to attention to detail, you are well on your way to becoming a quality PPC specialist. However, it will be a long road and this is just the beginning. I recommend being proactive and devoting time to self-study at home long before you even start sending out resumes. For starters, you can't go wrong with the publication Pay-Per-Click Search Engine Marketing - An Hour a Day by David Szetel and Joseph Kerschbaum (Yes, you really should know English). You don't have to read all 379 pages, an intelligent person can skip chapters like "Think Like a Search Engine" and "Know Thy Customer" straight away. A lot of things will happen to you.
Before you get started with in-depth analytics, remarketing and ROI optimization, it's important to understand just a few basic premises. You can also read them in Google Help (which, by the way, I recommend going through really thoroughly, several times). Do not hesitate and create an account in the Google AdWords interface! All you need is an email on Google. Invoicing information is only entered when you want to start a campaign, so you can easily test and try different ads "on the run" without having to pay anything. In the beginning, try working on a few campaigns . This will give you at least a rough idea of what will be required of you at work. Do your research to see what other interfaces are used in PA marketing. If you think that you won't need knowledge of Sklik, Facebook or eTarget, pack it right away. I definitely recommend spending time reading Advanced Google AdWords by Brad Geddes . You don't necessarily have to go through all the chapters. Again, as an intelligent person, you will figure out a lot of things on your own.
It was then that I B2B Email List discussed the whole issue of performance advertising for the first time and I was immediately impressed by the high level of creativity that this job requires. If you like challenges, creative, responsible work and you are no stranger to attention to detail, you are well on your way to becoming a quality PPC specialist. However, it will be a long road and this is just the beginning. I recommend being proactive and devoting time to self-study at home long before you even start sending out resumes. For starters, you can't go wrong with the publication Pay-Per-Click Search Engine Marketing - An Hour a Day by David Szetel and Joseph Kerschbaum (Yes, you really should know English). You don't have to read all 379 pages, an intelligent person can skip chapters like "Think Like a Search Engine" and "Know Thy Customer" straight away. A lot of things will happen to you.
Before you get started with in-depth analytics, remarketing and ROI optimization, it's important to understand just a few basic premises. You can also read them in Google Help (which, by the way, I recommend going through really thoroughly, several times). Do not hesitate and create an account in the Google AdWords interface! All you need is an email on Google. Invoicing information is only entered when you want to start a campaign, so you can easily test and try different ads "on the run" without having to pay anything. In the beginning, try working on a few campaigns . This will give you at least a rough idea of what will be required of you at work. Do your research to see what other interfaces are used in PA marketing. If you think that you won't need knowledge of Sklik, Facebook or eTarget, pack it right away. I definitely recommend spending time reading Advanced Google AdWords by Brad Geddes . You don't necessarily have to go through all the chapters. Again, as an intelligent person, you will figure out a lot of things on your own.